Creation of new market space by excelling on established critical success factors on which competitors are performing badly and/or by creating new critical success factors representing previously unrecognized customer wants.
Malcolm Wright is the Founder and CEO of Ebiar Consulting Services– a global market entry advisory firm with deep business leadership experience and fresh, relevant perspectives on key global economies and cultural awareness. In fact, Malcolm recently completed Harvard Business School’s Leading Global Businesses program to advance his learning.
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