Identifies the attractiveness of an industry in terms of five competitive forces: the threat of entry, the threat of substitutes, the power of buyers, the power of suppliers and the extent of rivalry between competitors.
Malcolm Wright is the Founder and CEO of Ebiar Consulting Services– a global market entry advisory firm with deep business leadership experience and fresh, relevant perspectives on key global economies and cultural awareness. In fact, Malcolm recently completed Harvard Business School’s Leading Global Businesses program to advance his learning.
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